Space Café Regional – German Edition: Raphael Roettgen about “Hoch hinaus”

In this week’s Space Cafè Regional – German Edition, Raphael Roettgen, Space Investment & Advisory, Founder of E2MC Ventures, Zurich, Switzerland talked about his new book “Hoch Hinaus – die neue Weltraumwirtschaft”.

Raphael also answered relevant questions from the audience.

This Space Cafè Regional – German Edition, held on 26 November 2020, was hosted by Markus Payer, Editor-in-Chief of SpaceWatch.Global.

The Space Cafè WebTalk series is SpaceWatch.Global’s innovative webinar platform featuring global space experts.

The complete video in the german language can be seen here:

#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space

Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.

Space Café Regional – German Edition: Raphael Roettgen about “Hoch hinaus”

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