Last week, a major merger took place in the space field. Euroconsult and SpaceTec merged to form one space consulting company: Novaspace (Merger of Euroconsult & SpaceTec Partners). Torsten Kriening spoke with Pacome Revillon and Rainer Horn about the merger and the future of the newly formed company – Novaspace.
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Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.
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