According to Brand Finance's annual valuation, Boeing (brand value up 13% to US$17.5 billion) has remained the most valuable aerospace and defense brand in 2023. This is as demand for commercial aircraft increased following a return to global travel, post-Covid-19, has sustained Boeing’s brand value growth, which is 4% higher than its main competitor Airbus (brand value up 9% to US$14.4 billion). However, Boeing’s brand value remains 23% lower than its pre-pandemic value.
