ISU MSS 2024

Spain’s Telefonica Signs Multi-Year Capacity Contract On Eutelsat’s HOTBIRD

Photograph courtesy of Shutterstock.

Eutelsat has secured a multi-year capacity contract at its flagship HOTBIRD neighbourhood with Spain’s leading telecommunications operator, Telefonica.

Telefonica has selected Eutelsat’s key orbital position at 13° East to broadcast RTVE free-to-air content consisting of two HD channels: TVE Internacional Europa, the world’s farthest-reaching Spanish general interest channel, and the news channel, 24 Horas, as well as six Radio Nacional de España (RNE) radio stations.

RTVE will shortly benefit from the unrivalled audience of this hotspot covering Europe, the Middle East and North Africa. These channels were previously distributed on the 19.2°East orbital position. 

Philippe Oliva, Eutelsat’s Chief Commercial Officer: “We are proud to have been selected by Telefonica to broadcast the content of a major public broadcaster on HOTBIRD. This demonstrates both the benefit of satellite as a broadcast infrastructure and the attractiveness of HOTBIRD as a key neighbourhood across Europe and the MENA region.”

Francisco Panduro, EMEA Sales Manager, Telefonica Audio-visual Services: “Thanks to this partnership with Eutelsat, we are delighted that Spanish and Hispanic households across Europe will soon be able to enjoy a rich offer of video and radio content from both TVE and RNE.”

Check Also

#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space

Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.