SpaceWatch.Global An independent perspective on space
At the 16th European Space Conference, SpaceWatch.Global’s Editor-in-Chief Dr Emma Gatti spoke with Simonetta Cheli, ESA’s Director of Earth Observation Program. The conversation focuses on ESA’s projects related to sustainable development goals, such as food security and water management. It also discusses ESA’s role in facilitating government decisions based on data, specifically in the context of climate change. The interview concludes with a mention of upcoming projects and the integration of digital technologies in Earth observation.
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Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.