2023 is a pivotal year for European space domain. With several challenges knocking at its doors -among others, the necessity to sever itself from Russia and to defend its communication assets, and the lack of a heavy rocket launcher -which makes the Union dependent on the American SpaceX for constellation launches- the discussion on how and where Europe should strategically invest to remain in the game is of pivotal relevance. The debate often focuses on the amount of funding available and the magnitude of difference between Europe and the US. However, this might be an incomplete way to look at the picture. What if there are smarter ways to be independent and competitive, even with a smaller budget?