Glex Summit 2024 - Banner

Thailand’s mu Space Partners With SES and Hughes to Deliver Rural Satellite Broadband

Photograph courtesy of mu Space.

mu Space Corp, the Thai NewSpace satellite communications company, will begin offering affordable satellite connectivity to rural Thailand, furthering the Thailand 4.0 economic transformation initiative. mu Space will use SES Networks’ satellite capacity and the JUPITER System from Hughes Networks Systems to deliver this connectivity.

Only 12% of the country’s population currently has access to broadband according to Thailand’s telecom industry database. The Thai government has acknowledged the significance of broadband connectivity in social and economic development, launching several relevant initiatives, including a National Broadband Policy and a new economic model, Thailand 4.0, which aims to transform the Thai economy from an inward investment manufacturing hub into a high-tech innovation hub over the coming decades. By contracting capacity on SES satellites — SES-8 and SES-12 once it is launched — and using the Hughes’ JUPITER System, mu Space will provide reliable and affordable satellite-based broadband for telecom providers and businesses.

“At mu Space, our mission is to deliver nationwide and reliable connectivity to everyone in Thailand … to improve the quality of life of the local people,” said James Yenbamroong, Founder and Chief Executive Officer of mu Space. “… Together with the global experience of SES Networks and Hughes, we are confident of the high service quality that we will jointly deliver in Thailand.”

“In rural and underserved areas, satellite is the best solution for broadband access as it’s much more affordable and faster to deploy compared to land-based internet infrastructure,” said Imran Malik, Vice President, Fixed Data, Asia-Pacific at SES Networks.  “We are honoured that mu Space has selected SES Networks as their partner of choice in bridging the digital divide in Thailand.”

“In ex-urban and rural communities, terrestrial networks are difficult to roll out and costly, contrasted by the new generation of satellites and access technologies which bring affordable access to people anywhere cross continent-wide coverage areas,” said Ramesh Ramaswamy, Senior Vice President and General Manager for International at Hughes. “We are excited that SES Networks has chosen our JUPITER System and look forward to working … to deliver … broadband to everyone in Thailand.”

mu Space Corp, headquartered in Bangkok, is a space technology startup which aims to provide satellite services that are affordable, easy-to-install, and offer widespread coverage.


Check Also

#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space

Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.