BDLI - 15th NSBreakfast

Space Symposium 2024 – Interview with General Major Michael Traut

During the first day of the 39th Space Symposium, Torsten Kriening spoke with Major General Michael Traut, Commander of the German Space Command of the German Air Force, about the status of the command, the current threats and the needed capabilities for the future.

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#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space

Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.