On day two of the DGI 2024 in London – Geospatial Intelligence for Defence and Security Conference 2024, we spoke with Ronda Schrenk about DGI 2024, United States Geospatial Intelligence Foundation (USGIF) work, takeaways, and the upcoming GEOINT 2024 Event in Florida.
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Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.
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