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The day before the official start of the 3rd Software Defined Space Conference, hosted by the Estonian Space Office, and the Ministry of Economic Affairs and Communications of Estonia in Tallinn, our Publisher Torsten Kriening spoke with Linda Võeras of Karma Ventures about the challenges and to-dos for startups that are looking for funding, the market and space as an area to fund.
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#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space
Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.