Today, on 13 January 2023, the Swedish head of state, King Carl XVI Gustaf, and European and Swedish political dignitaries will visit Esrange Space Center in northern Sweden to cut the ribbon of a new spaceport. The new spaceport, which saw years of preparation and construction, will significantly reshape the European space landscape. The event will take place in Kiruna in conjunction with Sweden taking over the Presidency of the Council of the European Union. SpaceWatch.Global reported here.
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#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space
Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability.