Channel network and content distributor AfricaXP has signed multi-year agreements with Eutelsat Communications for Ku-band capacity on two Eutelsat satellites, positioned at 16° East and 7° East.
This capacity will enable AfricaXP to extend the reach of its DTH free-to-air TV platform, Premium.Free and launch an inaugural, 10 channel French language bouquet from Eutelsat’s 16° East position with its powerful footprint over French-speaking African countries.
“Eutelsat is delighted to be supporting AfricaXP in rolling out this multichannel Free-to-Air model across Sub-Saharan Africa,” said Nicolas Baravalle, Director of the Sub-Saharan Africa region at Eutelsat. “Moreover, this partnership reinforces the strength and desirability of these two orbital hotspots for the Sub-Saharan region, which are becoming increasingly sought after by broadcasters.”
Craig Kelly, AfricaXP’s CEO, said: “Premium.Free has been entertaining viewers in Anglophone West Africa for the past year by providing a pay-TV quality experience to the public free-of-charge as an unencrypted satellite service. Eutelsat’s 7º East and 16° East positions offer us comprehensive geographic reach in Africa’s key Western, Eastern and Southern markets where they serve large audiences. This has ignited a strong interest from our advertising partners.”
These agreements were announced on 13 February 2020.