In what a growing number of analysts are calling a bold move, Japan's ANA Holdings – owner and operator of All Nippon Airways (ANA) – is partnering with the Japanese Aerospace Exploration Agency (JAXA) and companies such as Softbank, Takenaka, and HIS, to create AVATAR X in a bid to revolutionize space exploration and development through the use of avatar space systems controlled by pilots on Earth utilising virtual reality (VR) technology.