Date: March 30, 2018
Edit: Torsten
This guideline is intended to help all contributors, authors and editors or SpaceWatch.Global to provide the posts in a equal quality.
Basic terms:
- basic language of SpaceWatch.Global is English – all posts (as long they a bi-lingual) start with the English version. In the widgets is a language switch on the right.
1. Start with NEW POST
Go to posts and click new post – or use the + new from the menu line.
2. Headline
The headline has to be catchy. If the post is a news post, the headline can stand on its own. The length shall not exceed 100 characters. If the post is a feature, then it has to start with #SpaceWatchGL …interviews, op’eds, themes. The brand is always #SpaceWatchGL – #SpaceWatchME, #SpaceWatchRU will be tags
3. Text
The text for news shall not extend 500 words – for fatures not more than 1500. If the post is longer, it has to be split into parts. Format of the Text is “paragraph’ – we dont use the additional formatting of the WP editor.
Questions (in an interview) or sub-headlines – will be bold, italic and in navy blue!
SpaceWatch.Global will be always in italic
Intros are in bold and italic.
4. Picture
Every post should have 3 pictures in the text with subline and credits. The resolution shall be 500px or higher. For the featured image a resolution about 1000px would be great. Vertical pictures cant be use for features images – a copy has to be made and a landscape cut has to follow. The display of the featured image will be always in landscape with a focus on the middle. Be aware of the resolution!
If the test is written, then the meta data has to follow!
5. Yoast SEO
The SEO is important to find the article in google and other search engines. This is important to fill out.
5.1. Edit snipped
Here a copy of the first two sentences can be filled in. The bar has to be green.
5.2. Focus keyword
This focus keyword has to set well. A guideline will be shown below while placing it
5.3. Cornerstone content
If the content is a feature, then we define it as cornerstone content with a marker
6. Excerpt
The excerpt will be important for the APP. This shall be a summary of the article to get peoples interest. Length is open.
7. Categories
The categories are the most important part and define where the post will be shown.
Primary category has to be the region – such as “Asia Pacific” !
To display the post in the main slider – the post need to have a NEWS or Feature Category
Other categories can be added
8. Tags
The number of tags shall NOT exceed 20! These tags will be used automatically (in alphabetic order) in the social media posts.
9. Leaky PayWall
All articles shall be tagged for the paywall. This means mark ” only visible at…” and then for the NEWS items – all paywall elements (6 at the moment). Features has to be market in the PREMIUM elements (4 at the moment)
10. Sahifa -More Options
Hide Meta Post – YES
Hide Authors information – YES
10. Publishing
11. Russian Text