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Louise Weightman

#SpaceWatchGL Opinion: 10 iconic marketing campaigns in Space

Marketing in outer space seems like an innovative idea, but it has 60+ years of history. Dr. Wernher von Braun, former Marshall Space Flight Center Director, pointed out on July 22, 1969: "Because without public relations we would have been unable to do it". Today, accelerated access to space provides unprecedented opportunities for #advertising stunts and viral marketing. Some campaigns raise ethical, environmental, and regulatory concerns, while others champion sustainability. 

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#SpaceWatchGL Venture Space – March 2024

After a behemoth month of space-tech investment in February ($1.7b), global venture investment in space-tech fell back to earth in March with only $93.96m invested. Europe held three of the four largest investments this month: Multiverse Computing in Spain (€25m), Mbryonics in Ireland (€17.5m), and Blackwave in Germany ($6.6m), with South Africa’s Simera Sense (€13.5m) rounding out the top-four.

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#SpaceWatchGL – Irregular Space Warfare – You Are Part of the Kill Chain Part 2

U.S. Space Force

On 12 March 2024, the Prague Security Studies Institute hosted a public online guest lecture with Dr. John Klein, Senior Fellow and Strategist at the Falcon Research, Inc. on the topic of “Space and Irregular Warfare”. In Part 2, we will review some burning questions covered in the lecture Q&A and how Dr. Klein comprehensively answered them, going the extra mile to provide advice for practical implementation.

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#SpaceWatchGL Geopolitics – Irregular Space Warfare: You Are Part of the Kill Chain

On 12 March 2024, the Prague Security Studies Institute hosted a public online guest lecture with Dr. John Klein, Senior Fellow and Strategist at the Falcon Research, Inc. on the topic of “Space and Irregular Warfare”. In Part 1, we will review the key concepts that underwrite the theory and practice of irregular warfare in space.

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#SpaceWatchGL Geopolitics – State of the Union Address – Lost in Space

The 2024 State of the Union Address was given by the 46th President of the United States, Joe Biden, on March 7, 2024, at 9:00 p.m. EST, in the chamber of the House of Representatives to the 118th Congress. Since it took place only two weeks after the “successful” landing of NASA CLPS Intuitive Machine M1 Odysseus on the Moon, and as anticipated during a re-election campaign, many were curious about how the President would capitalize on recent US geopolitical and economic forays in space. Why not even expect the presence of NASA Administrator Bill Nelson, astronauts, and space CEOs, among the honoured invitees? But while the SOTU address did cover essential domestic political ground, there was not one word about space! But how is that even possible?!

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Space Cafe “33 minutes with Artemis BRICS” – Can the Global South Shape the Moon Accords? – recap

The Artemis Accords, boasting a membership of 36 nations, encompass a diverse array of Western and non-Western states, with signatories from Latin America, the Asia-Pacific region, Africa, and the Middle East. Notably, key members of the Artemis Accords, including Brazil, India, and the UAE, also hold membership in BRICS—a prominent intergovernmental organization comprising Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Iran, and the United Arab Emirates.

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#SpaceWatchGL Opinion: Cosmos at a Crossroads – Navigating Astronomy and Satellite Mega-Constellations

ESA illustration of space debris. Credit ESA

Outer space presents myriad concepts for jointly creating inspiration and opportunity as well as challenges. With over 8,000 satellites currently in Earth orbit, reliance on satellite services for communications, imaging, and navigation has become ubiquitous to enhancing the quality of life on Earth. In fact, satellite communication has been deemed a public good since the early 1960s, which has enabled public reliance on space-based telecommunications. Other key satellite applications include weather forecasting, climate monitoring, and navigation support for global transportation.

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#SpaceWatchGL Opinion: Is human capital the recipe for success in the space sector? The ISU perspective

To say that the space sector has seen tremendous growth in the last decade has become somewhat of a platitude. Countless reports show impressive growth and a positive outlook for the future, even suggesting a new ‘golden age’ for the industry. There is also a wide consensus that for the space economy to reach the promise of morphing into a multi-trillion-dollar valuation in the decade to come, we need a strong, resilient, and innovative sector. The health of the space sector today and tomorrow will thus be key to achieving the goals that the space community wishes to see in the years to come.

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